PATTERNITY DIRECTION
State of Play:
Creative Direction With Hunger Magazine
Reimagining the Everyday
We joined forces with photographer Katja Mayer and Fashion Editor of Hunger, Kim Howells, to direct the SS16 Collection Editorial for Hunger Magazine’s 10th issue.
Our shoot re-appropriated everyday and often discarded items, from foam bundles and string tangles to reflective sheets and stacked bread crates. We drew attention to hidden details and zoomed-in on fascinating textures, evoking a sense of fun, coincidence and interaction.
Connecting the dots between the mundane and the magnificent can have powerful results. Email studio@patternity.org to find out about our image curation services.
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