State of Play:
Creative Direction With Hunger Magazine

Reimagining the Everyday

We joined forces with photographer Katja Mayer and Fashion Editor of Hunger, Kim Howells, to direct the SS16 Collection Editorial for Hunger Magazine’s 10th issue. 

Photos: Katja Mayer, Styling: Kim Howells, Direction: PATTERNITY
Our shoot re-appropriated everyday and often discarded items, from foam bundles and string tangles to reflective sheets and stacked bread crates. We drew attention to hidden details and zoomed-in on fascinating textures, evoking a sense of fun, coincidence and interaction.
Connecting the dots between the mundane and the magnificent can have powerful results. Email to find out about our image curation services.