Image: Lilian Hess

Patterns with purpose

Annie Ridout talks to Anna Murray and Grace Winteringham about branding, purpose, partnerships and process. They share snippets from their lives, from waking up to a magnificent London mist to their favourite quote from poet Tuli Kupferberg.

"Anna and Grace founded PATTERNITY in 2009 and have since transformed from a simple pattern archive to educators, collaborators, events organisers and a busy creative studio"
Annie Ridout
"We are selective with who we work with and how we collaborate – we work closely with all our partners to develop concepts that feel true to both parties. For us it’s important that we collaborate with partners who share our values of inspiration and education or heritage and craft. Anna and I truly believe in gut intuition and this has served us well to date."
Grace Winteringham